Article: The Market
Organisations continuously turn to email as their primary means of communicating with customers, prospects, partners and employees as they realize how critical on-line relationships are for business relations, retention, and market share. They have been using opt-in email primarily for marketing and publishing purposes because it's much more cost effective than any other medium. Recently, however, more and more organisations are moving beyond email marketing by utilising the full power of messaging in innovative ways. Businesses in practically every industry, including financial services, retail, travel, entertainment, pharmaceutical, and technology are embracing this as a critical standard in their CRM and retention charters.
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