Article: The Opportunity
The market for email-based customer communications, messaging products, and services is exploding. Forrester estimates that the spending for email marketing tools alone will reach $6 billion by 2005. Additionally, a Forrester survey shows the percentage of companies that need to manage their messaging campaigns in-house will increase from 28% in 2001 to 62% in 2003, creating a substantial requirement for opt-in messaging infrastructure products.
Visuality is poised to take advantage of this need for messaging solutions. Visuality has developed products and services that create a new standard for messaging infrastructure and are meeting the growing market demand for high-speed, high-volume messaging management.