"One-to-one marketing is a reality - its already here - and companies that don't offer targeted messages about the right products to the best prospects, using the effective medium for each customer, are going to be left behind."

i2i lets marketers to personalise marketing communications for each individual prospect - according to that prospect's demonstrated needs and preferences.

For example, suppose that a customer purchases one of your products. When the customer places an order, the next e-mail that is sent could cross-sell a related product. A mortgage product could trigger an insurance product, a DVD machine could trigger the cross sell of a radio tuner.

With i2i's trigger integartion capabilities, you build campaigns that are based on the behaviour of your customers - as part of an overall, well aligned marketing strategy.

The i2i LinK2 partnership
Visuality have partnered with LinK2, an event based communications company that is part of the K2Direct group. Since its establishment in 1989, the K2Direct group has emerged as one of the UK's most successful marketing solutions companies .

A proven history in delivering traditional direct marketing campaigns. They have combined that traditional expertise with new and innovative solutions, providing a true end-to-end service - from database services through to print and production services, response handling and campaign management.

The i2i system integrates with the LinK2 event and triggering service. LinK2 handle and manage customer profile and associated financial data on behalf of the biggest organisations including SKY television and the Royal Bank of Scotland.