Smart's Membership manager provides a centralised membership system for your website. Web-site members are provided with their own personalised member area where they can maintain their own contact information and passwords to enable automatic recall of their details whilst making on-line purchases. The member area can be used in many other ways, for example to provide member-only offers and notify members of special events or information. The Membership Manager provides reporting and administration tools within the SmartCMS and can be used in conjunction with the Smart Loyalty Manager to improve customer experience and encourage loyalty.