It has a personality and changes its character over daily and seasonal cycles. In the morning it may be lively and news based, by afternoon it is in a playful mood and in the evening it is out for entertainment.

Behind the scenes the system is driven by a ‘mood engine’ that responds to changing conditions in the space, such as occupancy, or to time triggers. Whereas conventional content management systems rely on complicated and difficult to use show control queuing systems which often repeat the same sequence of information over and over again, Smart-scape uses artificial intelligence to select information from a variety of media sources and compose them into a non-repeating sequence. Different content groups are given a priority rating which displays a given content element for a strictly controlled length of time during the running of a mood. Any number of moods can be set up and, as the system moves from one to another, the balance of content and styling of the display changes.

Smartscape delivers relevant, responsive display sequences without demanding a heavy commitment of management resources to keep it fresh and current. The system checks and selects through a seasonal, monthly and daily calendar giving preference to information associated with a particular event or time of year.

The system’s performance-monitoring software allows the on-screen exposure for any element to be metered so that the installation can generate targeted advertising revenue.

Smartscape has been developed by At large (London), architects and
desgners taking interactive information into new areas of public space,
brand environments and retail. and Visuality, a new media and software
development agency based in Manchester and London.

Abstract: retail,digital displays,media distribution,holopro,holographic,plasma,digital signage,dsn,screen,point of sale,retail design,digital,display,environment,dynamic,graphic,curator, media management.